The campaigns used simplistic narrative construction to frame their evidence-free arguments. As with with the failed effort in the 80s the claims were that deregulation would:
lead to the end of "evil cab cartels" and "corrupt regulators" and beholden city officials
unlock job opportunities for "entrepreneurial drivers"
Consumer culture is the ease at which corporations can make their customers feel heroic for spreading transparent propaganda, the purpose of which is to hide real exploitation.
If you swap corporations for people with power and customers for people without power, you get the culture of authoritarianism.
Real societal change doesn't happen without an acknowledgement of, and a taking of responsibility for, those difficult similarities and the holes they promise to fill.