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crisp and grassy with a mellow sweetness
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❱❱ The Ben Franklin effect

The Ben Franklin effect is a proposed psychological phenomenon: a person who has already performed a favor for another is more likely to do another favor for the other than if they had received a favor from that person. An explanation for this is cognitive dissonance. People reason that they help others because they like them, even if they do not, because their minds struggle to maintain logical consistency between their actions and perceptions.
This perception of Franklin has been cited as an example within cognitive dissonance theory, which says that people change their attitudes or behavior to resolve tensions, or "dissonance", between their thoughts, attitudes, and actions. In the case of the Ben Franklin effect, the dissonance is between the subject's negative attitudes to the other person and the knowledge that they did that person a favor.One science blogger accounts for the phenomenon in the following way: "Current self-perception theory tells us that our brains behave like an outside observer, continually watching what we do and then contriving explanations for those actions, which subsequently influence our beliefs about ourselves....Our observing brain doesn't like it when our actions don't match the beliefs we have about ourselves, a situation commonly referred to as cognitive dissonance. So, whenever your behavior is in conflict with your beliefs (for example if you do a favor for someone you may not like very much or vice versa, when you do something bad to someone you are supposed to care about), this conflict immediately sets off alarm bells in your brain. The brain has a clever response – it goes about changing how you feel in order to reduce the conflict and turn off the alarms."

More @ Wikipedia…

❱❱ Portraits of “Most Beautiful Chickens on the Planet”

If you were asked to name the most beautiful species of bird in the world, it’s unlikely that “chicken” would be your first answer. However, Italian photographers Moreno Monti and Matteo Tranchellini believe chickens are underrated. The two began a portrait project called Chic!ken to show the world just how beautiful these humble farm birds really are. Today, with over 200 stunning portraits showcasing 100 different types of chickens, the pair decided to combine the collection into a hardback photobook.

More @ My Modern Met…

Our auditory systems and brains work – but it is worth closer to the rhythmic nature of the marketplace we’re busy digitizing and ask ourselves these important questions: Is it kind? …?…

❱❱ We've spent the decade letting our tech define us. It's out of control.

We must stop looking to our screens and their memes for a sense of connection to something greater than ourselves. We must stop building digital technologies that optimize us for atomization and impulsiveness, and create ones aimed at promoting sense-making and recall instead. We must seize the more truly digital, distributed opportunity to remember the values that we share, and reacquaint ourselves with the local worlds in which we actually live.

Douglas Rushkoff looks back to move forward…

❱❱ Love Is the Answer to the Climate Crisis

[C]hoosing love is about more than finding your tribe. It’s also about realizing that your greatest suffering can be a moment of great union and compassion—one that will pierce you. Roshi Joan Sutherland says you might worry that “if we begin this weeping, if we open ourselves to the pain and the poignancy and the terrible, wounded beauty of life on this Earth, perhaps we won’t be able to stop, and we will drown.” On the contrary, though, she explains, “We do not disappear, nor do we drown. Neither do we cry forever.” Rather these tears are “a small ceremony keeping us close to the world.”

Tynette Deveaux on facing a difficult unknown…

You are right, Steppenwolf, right a thousand eyes, like Quan Yin offering to us her many, many hands with your biases. …?…

❱❱ Uber successfully recycled Koch propaganda from the 80s

Daniel Harvey for 20 Minutes into the Future…

The campaigns used simplistic narrative construction to frame their evidence-free arguments. As with with the failed effort in the 80s the claims were that deregulation would:

lead to the end of "evil cab cartels" and "corrupt regulators" and beholden city officials

unlock job opportunities for "entrepreneurial drivers"

Consumer culture is the ease at which corporations can make their customers feel heroic for spreading transparent propaganda, the purpose of which is to hide real exploitation.

If you swap corporations for people with power and customers for people without power, you get the culture of authoritarianism.

Real societal change doesn't happen without an acknowledgement of, and a taking of responsibility for, those difficult similarities and the holes they promise to fill.